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Let’s forget about brushes and color palettes for a moment; Creativity has found a new ally in artificial intelligence. Adobe, the creative software giant, has released out of beta Adobe Fireflya platform that promises to change the way we interact with design and content creation.
What is Adobe Firefly
Adobe Firefly represents a significant advance in the field of artificial intelligence applied to creativity. But what does this really mean? At its core, Firefly is a family of generative AI models that make digital content creation easier. These models are capable of interpreting instructions in text form, known as promptsto generate images, text effects and vectors.
What sets Firefly apart is its focus on commercial security. The models have been designed to generate content that can be safely used in commercial environments, meaning that the risks associated with copyright and intellectual property are minimized. This is especially relevant for businesses and content creators looking to incorporate AI-generated elements into their work, without fear of breaking laws or regulations.
Firefly is also inclusive in terms of linguistic accessibility. With support for more than 100 languages, the platform becomes a global tool that can be used by creators around the world. This not only democratizes access to generative AI technology, but also encourages greater diversity in content creation.
Integration into Adobe Creative Cloud
The usefulness of Adobe Firefly is further magnified by its complete integration into Adobe Creative Cloud, Adobe’s suite of design and creativity applications. This integration allows users to access Firefly’s capabilities directly from established applications such as Photoshop, Illustrator and Adobe Express, without needing to switch to a different interface or learn a new tool from scratch.
For example in photoshop, users can take advantage of “Generative Fill,” a feature that uses Firefly AI to fill in empty spaces or remove objects from an image more precisely and naturally. This saves time and effort, especially on complex editing tasks that previously required a high level of manual skill.
In Illustrator, the “Generative Recolor” feature allows designers to easily change the color palette of their illustrations. This is particularly useful for adapting designs to different themes or brands without having to do it manually, which could be a tedious process.
Firefly’s integration into Creative Cloud doesn’t stop there. Adobe has announced that it will continue to incorporate Firefly capabilities into more applications and workflows, extending into areas such as photography, video design and 3D modeling. This suggests that the platform could become an integral part of the creative infrastructure from Adobe in the near future.
Offers for companies
It’s not just individual creatives who will benefit from Firefly. Adobe has designed specific offerings for enterprises, allowing customization of models and integration into automated workflows. Renowned brands such as Accenture and Nvidia They are already exploring its applications.
Generative credit model
One of the most innovative aspects of the launch of Adobe Firefly is the introduction of a Generative Credits. This system works as a kind of virtual currency that users can use to access Firefly’s generative AI capabilities. Each action that involves generating content, such as converting text to images or vectors, consumes a certain amount of these credits.
This credit model represents a change in how AI technology is accessed and paid for in the creative field. Adobe Creative Cloud subscription plans now include an initial allotment of “fast” Generating Credits, which allow users to generate content at a higher speed. Once this allocation is exhausted, users have two options: continue generating content at a reduced rate or purchase additional credits through a paid subscription plan specific to Firefly.
The introduction of this system could have broader implications in the Generative AI Monetization. By assigning a “cost” to AI capabilities, Adobe is setting a precedent that could be adopted by other platforms in the future. This could also lead to greater awareness among users about the value and cost associated with AI-powered content generation, which could influence how these technologies are used in creative and commercial projects.
Importantly, Adobe plans to allow the purchase of additional “quick” Generating Credits through subscription packages starting in November 2023. This suggests that the credits model is flexible and could be adapted based on demand and needs. the users.
Content Credentials
By default, Firefly incorporates Content credentials in all works generated through its platform. These credentials act as a kind of digital “fact sheet,” providing verifiable data about the content created. Information that can be found in these credentials includes the name of the generated element, the date it was created, the tools used to create it, and any subsequent modifications.
This credential system is based on information technology. Content Authenticity Initiative (CAI), an open source initiative that ensures this data remains linked to the content, regardless of where it is published or stored. This level of transparency and traceability not only facilitates the correct attribution of works, but also allows users to make more informed decisions about the digital content they consume.
Great news for the world of generative AI.
You can see our review of Adobe Firefly in this link
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