The world of online gaming is offering new earning potential. An American high school boy said,Roblox” gaming platformIt is said that they have earned more than 2 million yen in total.is given as a typical example.
Roblox is a gaming platform that is extremely popular among children and young people around the world. Here, users can create their own original games and not only enjoy them, but also publish them. I myself enjoy both creating and playing games every day. Roblox can be played on smartphones (iOS/Android), PCs (Windows/MacOS), and Amazon devices, and you can enjoy a wide variety of games, from pet breeding to pizza delivery, mini-games, competitive shooters, and more.
Roblox allows you to make money by creating your own games. Users can earn Robux by monetizing it using the in-game currency Robux, offering paid games, and selling costumes for their avatars. In addition to publishing your own games, you can also create virtual items such as clothes, weapons, and avatar gear, and sell them at the avatar shop.
Therefore, this time, we will explain how to monetize through Roblox and important points in the era of Metaverse.
How a US student made over 2 million yen on Roblox
In 2020, Jacob Korff, a third-year student at Greenwich High School, used his free time during winter break to create games on Roblox, earning a total of more than 2 million yen (reference). Although he has enjoyed playing Roblox in the past, his only experience in actually creating games is that he created one Roblox game in 2019, and he does not develop games on a daily basis. There wasn’t.
Roblox has its own game development tool,Roblox Studio” is there. By using this, anyone can develop, publish, and monetize games. However, it is difficult to easily generate profits by simply creating and releasing games. This is because Roblox has games created by many users, and while it is possible to earn money by creating popular games, there are also many games that are never used. So how did Jacob Korff manage to earn more than 2 million yen?
What he published on Roblox was “Aio’s Wraparound Difficulty Chart Obby” is an obstacle game. Obstacle games in Roblox, commonly known as “Obby”, are a popular game genre.
Before creating this obstacle game, Jacob had been researching popular games for kids on Roblox for several months. The results showed that obstacle games frequently ranked on Roblox’s trending page. Specifically, they seem to have found the following common points and set these as important indicators.
・Number of simultaneous players is 40 to 140 or more
・More than 75,000 users from 19:00 to 22:00
Additionally, he has played popular games on his own and discovered the secret to attracting users’ interest in games that are popular within Roblox. With the help of a friend, he created Aio’s Wraparound Difficulty Chart, an obstacle course that increases in difficulty with each level. There are 300 levels, and Korff says this is a factor in preventing users from getting bored.
After its release, his game started with 80 concurrent users and $15 per day in revenue. As a result, the number of concurrent users has grown to 1,500 and the daily revenue has grown to $200.
In fact, it seems that Korff’s parents are very happy with his success. Korff is currently saving money for future game development, which has become his lifelong hobby.
It is important to thoroughly research how the Metaverse is utilized by users.
In the world of Roblox, kids choose very selective games. To make your own game a success, players like Korff need to thoroughly analyze popular games on Roblox. In the first place, children don’t just play any game.
As you can see from Korff’s success story, many people don’t know where to start when trying to create an original space or game in the Metaverse. Additionally, amid the Metaverse boom, companies and local governments are increasingly attempting to utilize the Metaverse to promote and advertise their products and acquire new customers.
However, it seems that many of these efforts go largely unutilized despite the investment of large amounts of money and time. This may be due to the erroneous image of the Metaverse as a “virtual space where you can do anything” or a reaction to excessive trends. Not only for Metaverse, but for any service or product, it is important to consider design, requirement definition, and user stories.
Different societies and cultures are formed in each metaverse. User attributes also vary by metaverse, and physical constraints also vary by platform. If companies and producers ignore these facts and only promote in one direction, it will be difficult for them to interact with and be remembered by Metaverse users, and it will be difficult for them to succeed in business and gain fans. Therefore, when utilizing the Metaverse, it is essential to create a system that provides unique value and responds to user needs.
Metaverse design that respects children’s creativity
Knowledge of 3D modeling, programming, game design, physics, mathematics, etc. is essential when developing games. For Korff, the time he spent creating Aio’s Wraparound Difficulty Chart at the end of 2020 will remain special.
With the spread of gaming and the evolution of the Metaverse, children are being drawn into the digital world at a faster rate than adults can keep up with. Games, which were previously seen only as entertainment, have become part of everyday life, and it is not uncommon for them to become a source of work or income.
In particular, Roblox is creating a unique economic zone in which children create things that they find interesting, share them with other children, play with them, and earn money, rather than adults or companies providing them to children. I feel a sign of it happening.
From my perspective, the current Metaverse is like a “children’s free playground.” In this world, the restrictions on creators are lifted, and everyone can create freely. By designing the Metaverse not just as something to play with, but as a playground, people can create their own things, influence spaces and communities, and have fun within them.
By designing the Metaverse as a “playground,” the ways to play are diversified and users can have fun with their own ideas. This approach makes it relatively easy for kids to gain hands-on experience in planning, writing programs, designing games, and making money in metaverses like Roblox. The value gained from these experiences is the same for adults and children. In fact, we adults may have more to learn from children who create and earn money while having pure fun.
Steins Inc. Representative Director[http://steins.works/]
Completed master’s degree in physics at Tallinn University of Technology, Estonia. In his graduate school, he researched numerical analysis of literature. She is involved in projects related to research and development of virtual education and public relations using art, including VR art museums.