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In recent years, social media has changed a lot and where Facebook, for example, was once number 1, Tiktok and Co. have long since conquered the hearts of users. However, one thing has not changed: hate on the internet is and remains a problem.
Perpetrators hide behind supposedly anonymous user names and still feel safe enough online to post criminally relevant hate messages that are sometimes offensive, glorify violence, sexist or racist. The hurtful messages and comments are directed against both People who are in the public eyeas well as against private individuals – and those affected can often do little about it.
This is exactly where the German startup wants to be So Done To remedy the situation and support victims using AI in the fight against hate messages.
So Done: “Online hate? Shut down!”
The trio of founders around Franziska Brandmann, honorary federal chairwoman of the Young Liberals and member of the federal executive board of the FDP, who herself was confronted with violent hatred online, sees themselves as “champions of our constitutional state”. According to their own statement, they have noticed “that the rule of law has so far hardly been enforced in the digital space. This is because victims of online hate have so far had no opportunity to take effective action against the perpetrators.”
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This is exactly what the startup wants to change with the help of a specially trained AI. “Because we are tired of people randomly insulting and threatening other people and just getting away with it. Because we see how the mass of online hate is brutalizing our discourse and our society. Because we want to stand between you and hate,” write founders Brandmann, lawyer Alexander Brockmeier and data scientist Marcel Schliebs.
Like the company on its website explains, both recipients of individual hate messages and victims of regular online hate can seek help. For this purpose, an AI program was trained on German criminal law and continually improved over a period of two years. The artificial intelligence is now able to distinguish criminally relevant insults from criticism, so that the startup only reports messages that violate German law.
This is how So Done helps against hate on the internet
According to the startup, if the So Done AI works, detected hate messages are checked by trained employees, then the company takes over all the steps that are often too big of a hurdle for individuals: The partner law firm So Done Legal submits a criminal complaint to the responsible authorities authorities and takes care of both criminal and civil proceedings. “If the perpetrators refuse, SO DONE will legally take you to court if in doubt,” it says on the So Done website.
The deal seems fair: the startup receives 50 percent of the monetary compensation won for the work, if there is such a thing. “If there is no monetary compensation, but there are costs,” So Done will cover this, so the company’s customers bear no risk.
It should be noted, however, that So Done wants and probably needs access to the customer’s social media channels for regular monitoring of frequent hate messages – convenience has a certain price, which in this case is trust. Anyone who is only occasionally confronted with online hate can at least contact the startup with screenshots.
Success stories: Startup shows how expensive insults can be for perpetrators
If you want to convince yourself of the effectiveness of the measures, you can find an overview of “success stories” on the So-Done website, where court decisions on individual hate messages are published along with the monetary value won. For example, “asshole” brought the online perpetrator a fine of 600 euros, while “son of a bitch” received a whopping 3,200 euros.
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