The enigma of the iPhone 16, little news, but why are people dying to get their hands on it?

The launch of iPhone 16 It has left many with their mouths open and with great doubts, not only because of the long lines that formed in Apple stores, but also because of the entire context in which it is taking place.

Despite criticism about its lack of novelties, the absence of artificial intelligence, which will become more prominent in European countries, and the low sales figures of the iPhone 16, Users continue to flock to get this model.

The truth is that the current situation did not seem favorable for Apple. According to recent reports, demand for the iPhone 16 disappoints and its sales fall by 13% compared to the iPhone 15. According to analyst Ming-Chi Kuo, he attributes this drop, in part, to the lack of presence of AI at the launch. No big news, What really motivates these buyers?

Tim CookCEO of Apple, was optimistic during his visit to the Manhattan store, describing the atmosphere as “enthusiastic.” However, the data tells a somewhat different story.

“A whim of a thousand euros for minimal improvements compared to what you had in your hand before. They buy pure emotion”

One of the main reasons for Apple’s success is the unwavering loyalty of its users.. For years, the brand has created an image of exclusivity and premium quality that goes beyond technical specifications. For many, having an iPhone is more than having a mobile phone; It is a statement of status..

“That a global brand can manage these factors almost at will, already says a lot about the strength of its brand. The iPhone 16 is being highly criticized, true, but we forget that it is also being praised in equal measure. People don’t buy Apple for its innovation, they take it for granted, even though it feels like a trickle,” he tells us in an interview for Computer Today José Antonio Alguacil, CEO of Ilusionlabs and Youtuber.

Of course, the brand’s marketing strategy has focused on creating an integrated ecosystem. For users who are already in it with other devices like MacBooks and Apple Watch, switching to another brand is equal to losing everything. So to speak, they almost generate a “blocking effect” within the Apple universe and in each presentation they manage to make this grow, with small functions.

Apple also has a reputation for taking good care of its products over the long term. Although the iPhone 16 does not have everything expected now, people trust that Apple will improve it over time. For example, The mere promise that Apple Intelligence will arrive in Spain in 2025 is enough.

“I don’t think Apple is the Apple of the 90s, revolutionary, reserved for those who thought the world had to be changed. Today Apple is security, it is establishment is an eminently conservative technological refuge that has also been linked to luxury. No, an iPhone is not cheap and that is why they make us believe that we deserve it, that with it our life is better, more efficient and happy,” adds the expert.

And, of course, we must not forget about marketing. Apple is a genius at selling its products. The launch of a new iPhone is like the premiere of that movie considered the one of the year: everyone is talking about it, and no one wants to be left out.

As a final conclusion, one thing is clear. The success of the iPhone 16 shows that, when buying a mobile phone, people don’t just look at the technical specifications. The brand, the user experience, and even the fear of being left behind play a more relevant role depending on whether the main lens is X or Y megapixels.

Taking all this as a basis, we must put the following question on the table: Will Apple be able to continue this good streak in the future despite declining sales? Or will there come a day when people say “enough” and look for more innovative alternatives? For now, it seems like Apple’s magic is still working, but in the world of technology, you never know what can happen tomorrow.

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Tags: Interviews, Smartphones, Camera, iPhone