Apple devoted a large part of its latest keynote to the environment. The apple brand was particularly pleased to have achieved carbon neutrality in the production of the Apple Wacth Series 9, making the connected watch the first product released from Cupertino to be completely carbon neutral (according to Apple calculation methods).
Amid the many solutions proposed by Apple to reduce its carbon footprint, the Apple brand said that it was stopping producing animal leather solutions for iPhone cases but also Apple Watch straps. This change is explained by Apple’s desire to reduce your carbon impact but also to better respect animal welfare.
Hermès and Apple, not on the same wavelength
If Apple’s ambitions on the leather issue are laudable, not all manufacturers who work with Apple are ready to make the same arrangements. Thus Hermès is marketing new leather straps for the Apple Watch Series 9 on its website.
Other third-party manufacturers, who are not directly attached to Apple like Hermès, have also offered leather solutions, whether for Apple Watch straps or protective cases for iPhone 15. It is enough to take a quick trip to Amazon only to realize that the problem is still there, it has just changed its point of origin.
FineWoven, Apple’s solution against leather
Apple, for its part, offers alternative solutions. The Cupertino company has put in place protections and vegetable leather bracelets. These products benefit a certain audience, being more environmentally friendly alternatives to animal leather.
Instead of leather, Apple promoted “FineWoven” during its Tuesday keynote. This new textile is 68% made of recycled materials. It should be presented as Apple’s high-end solution when it comes to its equipment and accessories.
By: Keleops AG