2021 had just started when, still full of nougat, we put the focus for the first time on Clubhouse. In those days, the first of a service that aimed very high, you could only obtain a user account with an invitation, it could only be used from iPhone and, in a matter of weeks, it became the great bubble of the moment, something to which was also contributed by public figures who participated in some meetings on the platform.
In my case, I was lucky enough to get an invitation quite quickly and, for several weeks, I did regularly attend the talks that took place there. On some occasions I came across personalities of some relevance, although nothing to do with the stellar names that were heard during the first weeks. And just when my interest in the service was starting to wane a little, I received some invitations to share with my friends. Obviously I distributed them and, in some way, This led me to continue using it for a while longer..
This is how the first months of 2021 passed, but Clubhouse was a revolution for the rest of the social networks, as well as other services, which They did not hesitate to implement functions similar to those offered by the fashion service. In response, Clubhouse had to step on the accelerator, first accelerating its arrival on Android and, almost simultaneously, eliminating the need for invitations. Paradoxically, its openness to all users began to write the beginning of the end.
After a huge growth spike when access was released, the numbers and especially the social relevance of Clubhouse began to fall rapidly. Already at the end of 2021 it had lost focus, 2022 marked the fall and… have you heard about Clubhouse throughout 2023? Well, actually it did make the news at the beginning of the year, when he had to lay off half of his staff. Thus, after the journey through the desert, Clubhouse wants to regain its lost relevance by reinventing itselfas we can read on Engadget.
The basis of this change is put the focus on the new groups feature, moving its traditional rooms to the background. The groups, as we can read, will be formed between people who know each other (as in other services of this type) and in them they will be able to share text messages, images and recordings… Does this sound familiar to you? Well yes, we can summarize it in that the service now aims to offer what the group functions of instant messaging services and social networks have already provided for years.
It is very difficult for me to think that this change of model can work, since This change does not provide anything new to users, except perhaps for those who have met through the platform and who now want to use it to communicate with each other. But, of course, we can imagine that their intentions are to grow, something that does not seem likely. Good luck, in any case.